GiTi Tire joins TyreSafe

TyreSafe has announced that GiTi Tire has become its first new member in 2013. The company’s managing director – Europe Richard Lyons said that GiTi was demonstrating its commitment to customers’ safety and its products’ quality by joining the organisation. TyreSafe chairman Stuart Jackson pronounced himself “delighted to welcome GiTi Tire on board as a key member”. TyreSafe will continue to run a number of campaigns targeting wider awareness of tyre safety, including October’s Tyre Safety Month. The organisation’s major focus this year is on promoting tyre safety to young drivers, following its high-profile demonstrations of the hidden dangers of part-worn tyres.

Giti Tire commenced operations in the UK in 1993 and manufactures the brands GT Radial, Primewell, Runway and Dextero. Lyons said the company is “proud to be joining TyreSafe; it is an important move which will jointly help both parties further educate motorists on the importance of regular tyre care and maintenance.

“We have a long standing commitment to the safety of our customers and the quality of our products, and our membership of TyreSafe is further demonstration of this.”

Jackson said: “The support of our members is invaluable in helping us reach and educate an ever-increasing number of road users. GiTi’s enthusiasm will undoubtedly aid our campaigns which I hope will once again reach record levels in 2013.”

TyreSafe and its members have planned a number of key projects and campaigns already for 2013. In addition to promoting the importance of tyre safety to young drivers, April will once again see TyreSafe target motorcyclists as many start take to the road for the first in the year, and the industry’s main annual safety awareness campaign, Tyre Safety Month, will return in October.

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