Fulda Challenge 2013 begins in Canada

Today the ‘coldest extreme sport event in the world’ got underway in Canada’s Yukon Territory. Seven German, Austrian, Swiss and French teams and a total of 14 athletes are taking part in this year’s Fulda Challenge, the 13th edition of the tyre maker-sponsored Arctic decathlon. Over the course of the coming five days the athletes will participate in ten sporting events in temperatures up to minus 40º Celsius, and will cover almost 1,000 miles in doing so.

In addition to the physical exertions facing the athletes, Fulda’s tyres will be put to the test on the ice-covered roads and tracks. According to the tyre maker, the Yukon is “not only the venue for the Fulda Challenge, rather it simultaneously serves as an enormous test area for Fulda.” The Goodyear Dunlop-owned brand says that only winter passenger car tyres that prove themselves under the Yukon’s extreme conditions are allowed to bear the “Fulda Kristall” name. Fulda also opines that its involvement in this North Canadian event strengthens its expertise in the field of winter tyres, and it describes the Fulda Challenge as “the ideal communications platform” to demonstrate the strengths of its winter tyres and to boost their positive image.

Fulda’s main partner for the Fulda Challenge is the Yukon Government’s Department of Tourism & Culture.