‘False’ labels not officially applied – wholesaler
Following recent claims of label ‘falsification’ by Germany’s AutoBild, the Europe-based supplier of the tyre brand in question has commented on the issue. A statement released by Belgian wholesaler Deldo, whose Imperial private brand was singled out by AutoBild as being the first case of label falsification, indicates that the tyres involved were produced before 1 July 2012 and therefore were neither labeled by the Chinese manufacturer nor Deldo. The wholesaler believes the label found on the tyres may have been added by a tyre dealer in Germany.
AutoBild’s claims of falsification do not centre on the tyre’s claimed performance, rather on the design of the label used. The label affixed to the Imperial tyres is one of the designs proposed during the EU label’s development and then later discarded.
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