DriveRight releases new Tyre Fitment Finder

DriveRight, an independent supplier of wheel and tyre fitment data, has added a tyre fitment finder to its expanding portfolio of marketing solutions for distributors and manufacturers of tyres. DriveRight’s database of 37,500 individual vehicle fitments can now be searched with a new function added to its TyreFit online tyre guide. The company suggests its use as a point of sale fitment look-up tool for sales staff.

The Tyre Fitment Finder was created with the objective of providing tyre distributors with a method of finding the applicable vehicles that fit a specific tyre, by inputting tyre size, and optional load and speed values.

DriveRight’s European sales manager Jeremy Wood says: “This function is a very powerful tool allowing a user to proactively target specific vehicle owners with a list of tyres suitable for their vehicle.

“The application will provide some focused direction for retailers wanting to reduce redundant or inflated inventory levels.  The user only needs to identify a range of tyres they wish to actively market and input this into the TyreFit V3.0 search engine to return a list of vehicles that will fit the tyre.

“Outlets who keep client details on record can promote the product to very specific target audiences.  In today’s economic climate retailers are considering ways of more effective advertising by targeting segmented customer groups, and this new product does exactly that.

“The Tyre Fitment Finder is very versatile; already we are getting positive feedback from clients using it in business to business dealings with distributors offering stock surpluses to retailers via email marketing.”

DriveRight has also developed an API to allow distributors to incorporate the Tyre Fitment Finder into its own software for point of sale use to deliver the same information.