Autopromotec details Aftermarket Meeting 2013

Aftermarket show Autopromotec has announced details of 2013’s International Automotive Aftermarket Meeting (IAAM13) on 23 May 2013. Previously known as the EAAS (European Automotive Aftermarket Symposium), the conference aims to provide companies and professionals involved in the after-sales sector with an insider's perspective on the trends and developments within the aftermarket industry in Europe, as well as further afield. It will focus on new international channels for sales and marketing activities, both within Europe and selected strategic countries, such as those of the BRIC group (Brazil, Russia, India and China).

Emanuele Vicentini, brand manager at Autopromotec, confirms: “BRIC countries offer interesting opportunities for business development, at a time when growth in Europe is slowing.  Companies have been forced to adapt their offering as a result of the financial crisis and the subsequent increase in demand for low-cost service and repair solutions.  European garages now frequently offer budget solutions, more efficient services and use online selling and tools more than ever.

“Over the next decade European garages and distributors have an opportunity to focus on the growing needs of the aftermarket in BRIC countries, creating new distribution networks. There is no doubt that European expertise and advanced technology represent an opportunity to satisfy the growing needs of these countries. IAAM13 will address these themes, aiming to offer the market new opportunities and the tools for growth.”

The full day dedicated to IAAM13 at Autopromotec 2013, will feature two distinct seminars; in the morning speakers in the aftermarket industry will present on future trends in the car service and repair market in Europe and BRIC countries. Later in the afternoon, a series of meetings are planned between experts and participants to examine in detail the opportunities offered by international markets on a more specific level.

Over 300 professionals from all over the world, including vehicle and component manufacturers, independent distributors and aftermarket networks, are expected to attend IAAM13, Autopromotec organisers say.