With you through every turn – Sailun launches new strapline
A new strapline will soon represent Sailun Tyres. The phrase the company will introduce is “with you through every turn”, a strapline developed following a series of North American research exercises involving consumers, dealers, distributors and competitors.
Using a variety of research tools, the analysis and subsequent findings focused on the need for Sailun to continue providing and developing three principal core values: Quality, trust and support. Sailun says the new strapline embodies these core values. It will be phased in gradually over the next few months and will be applied to all new Sailun advertising and promotional media.
“As the brand grows throughout the region and new markets are introduced to the Sailun tyre portfolio, it is imperative that the brand has consistency and clarity in what it stands for and in how it is represented both centrally and by our distributor partners,” commented Sailun Tyres EMEA managing director Martin West.
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