Tyre longevity commitment lands ATS Euromaster major deal

ATS Euromaster has secured what it calls a “significant new tyre agreement” with Derbyshire-based Commercial Vehicle Solutions (CVS). The agreement covers the supply and service of tyres for 100 per cent of the company’s 2,300-strong fleet of light commercials and heavy trucks. The contract is worth hundreds of thousands of pounds annually and Peter Findlay, general manager for Fleet Operations at CVS, says it will continue for “as long as ATS Euromaster performs as well as they have shown us they can.”

Key to winning the tender, says ATS Euromaster, was its demonstration of the steps its technicians take to maximise tyre longevity for customers.  For CVS, this will include a programme of routine fleet inspections, with truck tyres being regrooved, twinned and turned on the rim to optimise efficiency. As part of the agreement, ATS Euromaster has also committed to moving almost every aspect of its service delivery and reporting online – from service and defect sheets to fleet checks and invoicing.

“Cost is always a major player in any tender process,” Findlay said, “but what impressed us with ATS was their commitment to extracting the maximum life out of every tyre on our fleet, plus the benefits of the fleet inspections from a safety perspective. It’s another area where we are adding value for customers.”

“I’m very proud of our team’s approach to winning this business,” added Mark White, ATS Euromaster regional sales manager. “People tend to think sales is all about coming up with the lowest number, but there is a lot of heart involved too, and we are proud to be giving CVS the best service. It’s good for them, and it’s good for us – and it’s a perfect example of how service is at the heart of everything we do.”

CVS hires vehicles to customers on a mix of long and short-term rental agreements, with its fleet comprising 1,380 Ford, Peugeot, and Mercedes-Benz light commercials and 920 heavy trucks from Renault, MAN, and Mercedes-Benz. Its customers comprise some of the biggest names in road transport, including Norbert Dentressangle, C BUTT and The Lloyd Fraser Group. The new agreement will see ATS Euromaster fitting predominantly Avon tyres to all light commercials, and Taurus and Encore tyres for trucks within the fleet. The contract also includes access to ATS Euromaster’s 24/7 roadside rapid response service.