Toyo Tire U.S.A. appoints Bromfield COO

Roy Bromfield, former head of Q Tires, Inc., the US firm that developed and patented a winter tyre with retractable studs, has taken on the role of chief operating officer at Toyo Tire U.SA. In his new position, Bromfield will work in collaboration with US subsidiary president and CEO Tatsuo Mitsuhata to develop and oversee strategies for sales, product development, and all elements of the marketing mix. All departments, including Sales, Price Management, Marketing and Product Planning/Technical Services will report directly to Bromfield.

“I am pleased to welcome Roy Bromfield as the chief operating officer of Toyo Tire U.S.A. Corp.,” said Mitsuhata.  “He has extensive experience working in the tyre industry, with excellent operational knowledge and management capability that fit well with our company. He is a strong strategic marketer, has a history of launching innovations and growing businesses, and a great passion for working with tyre dealers as long-term business partners.”

Bromfield’s experience includes over twenty years with Michelin, where he served in various domestic and international marketing and sales capacities to include vice-president of North American Marketing and Sales.  He ultimately served as CEO and president of Tire Centers, LLC (TCI) a unit of Michelin. In 2006, Bromfield joined Q Tires as its CEO and president.  He was responsible for building the organisation to market a patented, deployable “studs on Q” all-weather tyre technology.