Pirelli launches e-learning for dealer training

Pirelli has launched an online version of Pirelli Tyre Campus, which is aimed at helping its dealers “become better tyre consultants for their customers”. Through e-learning, Pirelli says it will provide a step-by-step educational process where users can access a series of videos, interactive sessions and engaging tests about the manufacturer and its products.

Pirelli UK managing director Dominic Sandivasci commented: “As a premium brand, Pirelli always strives for excellence from its products and dealers. The new e-learning training platform will help to create a consistent level of understanding and is aimed at increasing product knowledge through a fun, interactive system. This will, in turn, help to raise standards within the industry, improve the interaction with the end user and ultimately help to drive premium sales.”

The new site features a landing page that is visible to all with a restricted area accessible through a simple log-in procedure. After signing in, users will find a central hub for the entire Pirelli Tyre Campus where they can create their own tailored training plan. 
 
Other features include online assessments, a suggested recovery plan based on results, e-learning courses and a voiceover from former racing driver and TV personality, Tiff Needell. After completing all the necessary requirements, users can then obtain certified dealer status, which will appear in the dealer locator on the Pirelli website.