Nexen Europe appoints Joo Ho Song as president

Nexen Tyre Europe GmbH has appointed Joo Ho Song as its new president. Song has reportedly already started carrying out “a comprehensive package of measures, focusing on Nexen’s ambitious goals in Europe and implementing relevant strategies quickly.” The measures include increasing personnel at the European headquarters in Eschborn.

Joo Ho Song brings with him years of European business experience. Before he came to Germany, he was responsible for global marketing operations at Nexen Tyre in Korea as its senior managing director. Before, he worked for Samsung Electronics at its European headquarters in UK and at Samsung Electronics Spain. 

According to the company, Nexen Tyre Europe is set to post a 5 per cent increase in tyre sales in 2012 compared to the previous year. The improvement is corroborated by positive coverage from the press, and good test results. 

“This upward trend is to be boosted even further in 2013. We consider ourselves well positioned to do so, thanks to the existing comprehensive portfolio as well as new products, such as the N’Priz all season tyre and the N’FERA UHP tyre,” said Joo Ho Song. “We are also planning new product launches for 2013. Nexen Tyre Europe will make a decisive contribution to achieving the set objective of being one of the Top Ten tyre manufacturers by the year 2015,” he added.