The Euromaster Group, the Michelin-owned fast-fit service provider present throughout much of Europe, including in the UK as ATS Euromaster, has announced its entry into the Turkish market. The company says it has taken on 230 passenger car and truck service outlets in Turkey, the 17th European market where Euromaster is active. In total, Euromaster now operates 2,250 fast fit outlets Europe-wide, 790 of which are owned by franchise partners. ATS Euromaster is responsible for more than 380 outlets in the UK, supported by a select number of network partnership agreements with independent dealers in towns where there is currently no ATS Euromaster presence.

According to Euromaster, Turkey is Europe’s sixth-largest market for car and truck tyres and is experiencing strong growth. This is, the company says, reason enough to establish a franchise network in this market. More than 300 outlets are expected to belong to the Turkish network by the end of 2013.

“It’s unlikely our car or van fleet customers will venture as far as Turkey by road, but a number of heavy truck customers do.” Commented Peter Fairlie, group sales director at ATS Euromaster. “This expansion ensures they will continue to have access to the widest possible European network in the event of a tyre-related breakdown.”

ATS Euromaster expects the extended geographical reach of the Euromaster Group to be a key strength when tendering for pan-European car, van and truck tyre contracts with large multinational organisations. Euromaster Group now provides service to customers in Austria, Czech Republic, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Portugal, Romania, Spain, Sweden, Switzerland, Turkey and the UK.