Goodyear Dunlop launches Truckforce Twitter feed

Goodyear Dunlop’s truck tyre service and breakdown network, TruckForce has launched a Twitter feed, coinciding with the full introduction of EU tyre labelling legislation. Goodyear Dunlop said the feed will initially focus on providing information relating to commercial vehicle tyre labels, while also including relevant industry and Goodyear Dunlop news and advice on topics such as winter driving and improving fuel efficiency.

Speaking on the launch of the @TruckForce_UK Twitter feed Adam Stanton, commercial marketing manager, Goodyear Dunlop Tyres UK, commented: “TruckForce has a geographically diverse and mobile network with whom it is important we communicate effectively. From our network of service hubs and independent partners, to all the commercial fleets we work with, Twitter will allow us to keep a relevant and on-going dialogue going with them all.

“We’re looking forward to following more like-minded organisations and to increasing our own follower base over the coming weeks and months.”