Protyre – officially female friendly

Protyre says it is the UK's first retail tyre group to subscribe to the FOXY Choice approved female friendly garage network. This means their 57 retail centres have all signed the FOXY Promise to 'never overcharge, patronise or sell women services they don't need. "This is the area where some women need reassuring most, because the tyre industry has a poor image in many female minds," said FOXY Founder Steph Savill, "this is why we're so delighted to be promoting Protyre Centres and their garage services to women drivers including members of FOXY Lady Drivers Club and their families."

Protyre marketing manager Phil Pickering recognises that being female friendly approved is simply further evidence of the good job Protyre is doing for all motorists across the UK.

“We’re members of the OFT approved Motor Codes service and repair scheme already, so we’re getting as well known for the quality of our garage services as we are for being friendly tyre professionals offering fantastic value for money and the best tyres there are.”

This level of professionalism is evident from the growing number of Protyre Centres approved as Pirelli Performance Centres and Michelin Certified Centres.

Protyre will now demonstrate their new female friendly credentials by inviting female customers to join FOXY Lady Drivers Club so they can take advantage of the many other motoring support services the Club offers.

And there’s a compelling business reason for doing all this as Phil Pickering explains: “We want there to be no doubt at all that we treat men and women customers with the same respect and favour. The reason we’ve joined the FOXY Choice female friendly garage network is because our customer service feedback confirms we’re already getting things right for women who can be more demanding of us than men on occasion. It makes sound business sense to spread the word to other local women that we’re approved by FOXY as female friendly, so they know they can trust us whether they’re shopping for tyres or garage services. We really do appreciate the fact that women are powerful advocates who can influence where their family and friends shop on the basis of their experience and say so.”