Pirelli unveils charity-themed 2013 Calendar
The latest edition of the world’s most famous tyre calendar has been launched in Rio de Janeiro, and Pirelli has given the world a peek its artwork. Within the 2013 Pirelli Calendar are 23 photographs of 11 actresses, singers and models – all fully clothed this time – plus nine images of “daily life and two photos entirely composed of graffiti and murals.
Following last year’s skin-rich edition from Mario Sorrenti, the 40th incarnation of the Calendar features a totally different approach from photographer Steve McCurry. When asked about his decision to dispense with the customary Cal nudity, McCurry explained that he “wanted to photograph a mix of everyday people combined with a very special group of women known not only for their talent and beauty, but also for their charitable work and contributions to their communities.” He added: “Some of the women were models, but this is about their charities, and so I wasn’t photographing them naked. It’s not about their bodies. Or their sexuality.”
McCurry spent two weeks shooting the Calendar on the streets and in the favelas of Rio, and the resulting work tells its tales through faces drawn in graffiti and ordinary people, as well as through this year’s models, whose common thread is a powerful commitment to foundations, humanitarian projects and non-governmental organisations. “I tried to portray Brazil, its landscape, its economy and its culture, along with the human element,” the photographer shared. “This was the story I wanted to tell through my lens. For me photography is an important expressive means to tell large and small stories of daily life.”
The models, actresses and singers appearing in the 2013 Calendar are Brazil’s Isabeli Fontana (who previously appeared in the Pirelli Calendar in 2003, 2005, 2009, 2011 and 2012) and Adriana Lima (2005), actress Sonia Braga and singer Marisa Monte; Italian-Egyptian actress Elisa Sednaoui, Czech model Petra Nemcova, Tunisian model Hanaa Ben Abdesslem, Ethiopian model Liya Kebede, and American models Karlie Kloss, Kyleigh Kuhn and Summer Rayne Oakes.
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