NDI China rethinking Qingdao location

Tyres & Accessories/Tyrepress.com reported from CITExpo 2012 that Danish tyre and wheel supplier Nordisk Dæk Import A/S (NDI) had made its decision to establish a location in China to distribute its products from this market to the world rather than re-exporting from Europe. While this eminently sensible move is still going ahead, NDI China general manager Gregers Lindvig informed T&A at Reifen China that the location of the operation is undergoing a change of plan.

The original agreement with the local government in Beiguan, Jiaozhou City, near the major port of Qingdao having fallen through. Lindvig said NDI China had “a number of options” that were currently being examined, but that it would still be located “in the Qingdao area”. Lindvig, a fluent Chinese speaker who has relocated with his family to Qingdao, aims initially to simplify and quicken the shipping process by exporting NDI’s Chinese-manufactured products directly to global customers; a process he says makes the company unique.