Merityre joins TyreSafe

Tyre retailer Merityre Specialists Ltd, which has 22 branches across southern England, has joined TyreSafe. Commenting on its reasons for joining Tyresafe, the retailer’s director Noel Pope said that “Educating motorists about safe driving should be a priority for all businesses connected to the automotive industry, especially those at the sharp end who have face-to-face contact with the public. It’s vital that drivers understand just how safety critical tyres are to a car’s handling and the performance of the tyre should be high on the agenda when it comes to their purchase.”

Stuart Jackson, chairman, TyreSafe, said: “It’s particularly pleasing to welcome Merityre because of its invaluable interaction with consumers via its website and many branches. These outlets will be a very effective way of spreading the TyreSafe message to as many motorists as possible. However, membership also benefits Merityre as it shows a clear commitment to its corporate social responsibility by helping to make the roads safer.”

Membership of TyreSafe is open to any business or organisation associated with the tyre industry or who has an interest in road safety, and this diversity is evident in the membership base of the organisation. Its members include tyre manufacturers, retailers and wholesalers, government associations and public bodies.