Maxxis ups the performance at top car shows of 2012

Maxxis International has aligned its brand with some of the UK’s biggest performance car shows and events in 2012, mostly in conjunction with the drifting team Team Japspeed, which it sponsors. “This season’s events have been some of the best yet, with amazing cars and bigger crowds than ever, and we are delighted with the response from what is, after all, a hugely knowledgeable and very demanding customer base,” said Maxxis International UK’s managing director Derek McMartin.

“The addition of a professional drifting element to these shows has been key to their value to us and has certainly helped build the profile of the Maxxis brand and reinforce our credentials as one of the world’s leading manufacturers of high performance tyres.”

At the tenth anniversary of Japfest in May, the BDC Drift Train saw over 20 from the Maxxis British Drift Championship take to the track at the same time. Drifting was also a major attraction at Japfest 2: The Evolution later in July, where fans queued up to take part in ‘drift taxi’ rides. 

As Modified Nationals celebrated its first decade as the UK’s “biggest event dedicated to tuning and performance modifications”, the Maxxis Babes parked up their “Babemobile” campervan on the Maxxis stand. The brand also presented itself at the Ford Fair and VW Players Car Show, while TRAX hosted a round of the BDC at Silverstone, where the Maxxis Babes participated in a meet and greet on the Fast Car magazine stand.  

Maxxis made its debut at Top Gear Live, promoting its car and motorcycle tyres in the automotive exhibition, while Team Japspeed showcased the specialist Maxxis MAZ1 Drift tyre in the Live Action Arena. Shane O’Sullivan in the Maxxis-sponsored Lexus IS200 and Shane Lynch in the Monster Energy-liveried Nissan Silvia V8 S15 went head to head.

In 2013 Maxxis will kick off its campaign at Autosport International from 10-13 January, where Team Japspeed will perform in the Autosport Live Action Arena.