Brembo adopts new aftermarket packaging

Brembo has made a significant change to its aftermarket marketing adopting a new packaging concept. The packaging includes the faces of employees, marking a departure from the all-red box, which for more than ten years has been the face of Brembo in the Aftermarket. The message the company says it is trying to promote is that “Brembo believes in its products, and is not shy about saying so.”

Brembo says its aftermarket product packages can provide an extraordinarily powerful channel of communication around the world, and the company has chosen to convey a message of partnership, underscoring the notion of belonging to the Brembo family.

The boxes feature the faces of twelve individuals who contribute actively to the production of the item packed inside. The company says this emphasises the strong sense of pride and belonging and the commitment of Brembo to its customers. The new black and white colouring is also designed to contrast with other aftermarket part boxes when shelved, Brembo said.

In addition to the appearance, the packaging material has been changed, strengthening support for the increased average weight of the products they contain, and carrying items of information indicated for the benefit of replacement parts professionals. These include the address of the company website and the QR code giving access to the installation instructions on video — these same instructions will also be found in the box, on paper.

In addition, the box carries international symbols relating to European certifications, and the icons of social networks: Facebook, where Brembo has almost 140,000 fans, Twitter, YouTube and Google+.