UK firm Sheaffer pens Ferrari partnership

UK prestige pen manufacturer Sheaffer has added the Ferrari name to a new line of products for the first time. The iconic Italian brand was unveiled on four new Sheaffer pen models, which all include the Scuderia Ferrari Shield. The new collection features: the Ferrari VFM, the Ferrari 100, 300 and 500, all with the Scuderia Ferrari name engraved on the band, along with the Sheaffer White Dot symbol of prestige.

General manager of Sheaffer Pen, Tim Williams, said: “We are thrilled to be working with a world-class brand synonymous with unparalleled excellence. With our centennial fast approaching, this is an exciting time for the Sheaffer brand. We look forward to offering fans the design that reflects the sleek beauty and power of Ferrari, while continuing to deliver the top quality fine writing instruments for which Sheaffer is known.”