Sailun details Kapodistrias Cyprus partnership

Sailun Tyres appointed Chr. Kapodistrias & Sons Limited as its sole distributor of passenger car and radial truck tyres in Cyprus earlier in the year. The company is the largest automotive parts company in Cyprus. Sailun says the companies will pursue a number of brand awareness and marketing communication initiatives to stimulate sales and growth for Sailun in Cyprus. These will include radio commercials; press advertisements; leaflet distribution; participation in a local automotive exhibition; an appearance on rally and racing cars and events; and an event evening in Nicosia with a joint presentation and cocktail party for key, existing and potential new customers.

Martin West, Sailun’s European Managing Director added – “We are absolutely delighted to be in partnership with Kapodistrias – they are a truly professional company, and in six months have shown an excellent strategic insight into the development of the Sailun brand into the Cypriot market. We look forward to a long and successful relationship.”

Joint administrative director Constantinos Kapodistrias commented: “We are delighted to be entering into a partnership with Sailun Tyres. Our company mission is to be the preferred supplier of high quality automotive parts in the market and to be constantly providing excellent quality products – Sailun fits in with this mission perfectly.“

Headquartered in Nicosia, Kapodistrias now has seven retail stores and a new Technical and Training Centre. It has more than 150 staff. It is part of the Temot International network.