Parts Alliance service plans offer ‘customer retention’

Noting the value of service plans in retaining a customer base, UK automotive business group The Parts Alliance says that the plans it offers through its national garage network of Alliance and Servicesure Autocentres allow independent garages to compete with franchise dealers, national network chains and car supermarkets. Helping to build customer retention and highlighting the high quality service and repair offered by the garages, The Parts Alliance espouses the benefits of monthly payments from the motorist to ensure a steady, guaranteed income for garages.

Alliance and Servicesure Autocentre Garage programme manager, Mike Smallbone said: “The service plans from Alliance and Servicesure Autocentres are the ultimate customer retention tool, as when coupled with a quality service delivered by highly-trained professionals, they significantly minimise customer drift. Offering high quality, comprehensive service plans which offer value for money for the motorist also results in repeat business and encourages word-of-mouth recommendation”.

Motorists have two options when purchasing a vehicle – buy the car and foot any further repair or service bills as and when they come along, or choose a service plan which can help spread the running costs to make their vehicle an affordable, everyday expense.

Given the economic climate and the increasing expense of being a car-owner, choosing to pay for the cost of repair in convenient monthly instalments can be more cost-effective for the consumer. The Parts Alliance believes its plans offer independent garages the opportunity to show a motorist value for money and return on their investment in the garage.