Michelin awareness campaign down under

To make it easier for motorists in Australia to identify an authorised Michelin tyre dealer, Michelin Australia has launched an initiative to help. The 750 tyre retailers across Michelin Australia's national Authorised Dealer Network will now display new in-store signage allowing consumers to quickly identify them as an authorised dealer at a glance.

The initiative is the start of a broader awareness campaign by Michelin Australia focusing on the benefits of buying tyres from an authorised dealer; including a product range designed for local conditions, expert technical advice and after sales support, as well as the peace of mind of a six year manufacturer’s warranty backed by Michelin.

Michelin Australia managing director, Thierry Martin commented: “Tyres are such an important purchasing decision for all drivers. We want to ensure every person that buys Michelin tyres is getting the best advice and the right tyres for their vehicle and needs. 

“Our Authorised Dealer Network has access to the most current and country-specific advice and support. They also only sell Michelin tyres that have been designed and approved for Australian conditions.

“If the dealership carrying Michelin tyres does not display an authorised dealer sign, we recommend consumers find one that does.”