Labelling information available on new Cooper Tire Europe website

Cooper Tire & Rubber Company Europe Ltd has launched a new website, which will include new product information, video features and promote greater user-friendliness. Probably the most significant new feature at this time is the dedicated section on tyre labelling legislation. Cooper’s section on the legislation and how it impacts customers is central to the revamped website, clearly explaining the meaning of the different labels, and providing the customer with an accurate understanding of the new legislation.

Cooper also highlights the intuitive new layout of the website, which it says will enable the user to navigate the site quickly and easily. An enhanced dealer locator facility also promotes user-friendliness, allowing users to locate dealers by postcode across the UK, France, Germany, Spain and Switzerland. Another section is dedicated to tyre care, offering visitors advice and tips on a range of tyre-related issues.

Sarah McRoberts, European Marketing Communications manager for Cooper said, “I’m delighted that we now have a state-of-the-art website. It will provide customers with more in-depth detail on our products, while the new video features will bring the world of Cooper Tire to life.”

The new site also features a Cooper ‘My Drive’ section; here, Cooper drivers from a variety of backgrounds, from British F3 Champion – Jack Harvey – to Race2Recovery’s co-founder – Tony Harris – talk to Cooper about their experiences on the Company’s acclaimed rubber.

Showcasing Cooper’s on- and off-road products, the informative “tea break” section aims to illustrate Cooper’s knowledge and expertise.