Is lovetyres.com the first e-tailer to filter by label?

Lovetyres.com appears to be the first tyre retail website in the UK (and potentially even the world) to offer customers the opportunity to filter their search results by label data. The feature went live on the website about 10 days ago, but with a few blanks from particular sources. However with the rules taking effect imminently manufacturers should be populating their data now if they haven't already done so.

To the best of Tyres & Accessories’ knowledge Lovetyres.com can boast of being the first to implement this feature. But from the notoriously fickle tyre buyer’s point of view, the most important thing is the fact that this feature really highlights the balance between the wet grip and the fuel consumption. For example if you select a “A” wet grip tyre, in a lot of sizes you only get E and F rolling resistance results. It will certainly be interesting to see how this develops.