Hill’s BSB season leaves sponsor Maxxis “impressed”
Maxxis International UK managing director, Derek McMartin has declared the company “impressed” at its sponsored rider, Tommy Hill’s 2012 season in the 2012 MCE Insurance British Superbike Championship, in which he finished third. McMartin said that the Swan Yamaha team, which is sponsored by Maxxis, has helped to increase the awareness of its brand through fans attending the championship and watching television coverage. Defending champion Hill recorded a double podium finish at Brands Hatch to end the season on a high note for Swan Yamaha, leapfrogging Alex Lowes (WFR Honda) to finish on the third step of the overall podium behind Shane ‘Shakey’ Byrne (Rapid Solicitors Kawasaki) and Josh Brookes (Tyco Suzuki).
Hill recorded seven wins during the main season, coupled with five second place finishes and four thirds, making 35 podium credits, and he was leading the field going into the Showdown – the final three rounds of the series during which the top six riders fight it out for the honours. Swan Yamaha’s struggle with grip at Assen TT and Silverstone meant Lowes, Byrne and Brookes seized the advantage, before Hill’s third overall finish at Brands.
“The determination shown by Tommy and the entire Swan Yamaha team as they set about the defence of his title, scoring points at every round of the main season, really impressed us, and while back-to-back titles would have been tremendous, we are by no means disappointed in the first year of our partnership,” said Derek McMartin.
“The team’s excellent results, coupled with the fact that the British Superbike Championship benefits from extensive mainstream TV coverage, means our sponsorship of Swan Yamaha has played a vital role in helping to improve brand awareness for Maxxis and we are looking forward to an even more exciting 2013.”
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