Dan-Totsu – more details of Bridgestone's five-year plan

While announcing its five-year business management plan in which it expects to spend 280 billion yen ($3.3 billion) in calendar year 2013 to expand tyre capacity in emerging markets, Bridgestone Corp. also said it aiming at annual sales growth of 5 per cent and 10 per cent operating income ratio, the tyre manufacturer said it would seek diverse sources of raw materials and combine products and services in pursuit of its goals.

“In order to effectively address the challenges of the current environment, and the challenges that will be faced in the future, [Bridgestone] will implement reforms centred on the principles of flexibly responding to economic fluctuations and creating new value for customers. Through these efforts, our goal is to become the absolute and clear leader – in Japanese, ‘Dan-Totsu’ – in all our industries,” the company stated.