CAM Systems to increase Brityrex impact with labelling software

CAM Systems will return to Brityrex next week, taking a bigger and more prominent stand on the back of interest generated by its tyre labelling solutions. Visitors to Stand 52 will see how the software solutions provider is incorporating tyre labelling into its Cameo and new Customer Relationship Management (CRM) platforms ahead of the 1 November EU legislation deadline – less than three weeks after the show.

CAM’s says its tyre labelling solutions have been designed to offer CAM customers options to present a professional, high quality image to motorists, providing retailers with the opportunity to upsell to higher margin brands as well as manage their tyre product data more effectively through the Online Tyre Catalogue (OTC).  More than 65 tyre brands have made their labelling data available to CAM’s OTC and content is being added every day. The company believes it has the industry’s most comprehensive central tyre resource.

Also unveiling the first phase of its new Retail CRM application to its retail customers, CAM’s expanded presence at Brityrex will enable businesses to view its products promoting more effective customer capture, contact and sales conversion for operations conducted at the counter, on the phone and over the web.