CAM debuts Retail CRM and demonstrates tyre labelling solutions

CAM Systems previewed the first stages of its new Retail Customer Relationship Management (CRM) application to its retail customers at the recent Brityrex exhibition. According to the company, the new system granulises data providing them with options for more effective customer capture, contact and sales conversion for operations conducted at the counter, on the phone and over the web.

CAM Systems reports that early adopters of the Retail CRM module have worked with developers designing key benefits into the new system. These include optimising the capture and maintenance of customer and activity data;  converting business opportunities directly into workshop bookings and continuing right through to sales invoices; understanding and utilising the most effective communication channels with individual prospects or customers;  and, ultimately, being able to measure and direct advertising and marketing expenditure more cost-effectively.

Mike Allen, managing director of CAM Systems, commented: “Retail CRM is all about driving leads and enquiries directly into the heart of the business, enabling customers to capture, convert and, ultimately, benefit from more sales no matter where they originate from.  With motorists’ loyalty at such a premium, businesses need to ensure they nurture, develop and maintain the relationship with consumers for the long-term, otherwise someone else will.”

New tyre labelling solution

The success of CAM Systems’ tyre labelling solution has led to over 12 new signings by customers acquiring its customer-facing displays designed for CAM’s Cameo platform.  With less than three weeks to go before the advent of the 1 November EU legislation, CAM’s tyre labelling display option allows customers to present a professional, high quality image to motorists, providing them with the opportunity to upsell to higher margin brands.  

As a result of CAM inviting all Cameo customers and their business partners to discuss practical and operational considerations for tyre labelling compliance, several of CAM’s more innovative customers have all committed to the retail solution.

According to company representatives, the tyre labelling solution has “gone down a storm” with forward-thinking customers.

New IT and customer support function appointments

In addition to developing its products, CAM Systems has also announced that it is expanding personnel. The technical and customer service teams have grown with the appointment of two new staff members and one internal promotion. The move is designed to ensure that the software solutions provider continues to anticipate and respond to the needs of its customers effectively.

Neil Johnston has been appointed as design and development solutions architect, creating and implementing multi-tiered applications and programmes, and overseeing a team of developers to ensure that coding standards and best practice are adhered to. His role will be to drive software development at CAM ensuring the company remains at the forefront of systems innovation in the industry. Johnston has over 10 years’ IT programming and development experience working for organisations such as Nationwide Building Society to deliver robust, high performing, well architected solutions that benefit customers’ businesses through their integrated and streamlined approach. 

Adam Hardulak joins CAM Systems as senior IT technician. He will provide second line infrastructure support and implementation, with specific skills in virtual technologies such as VMware and application delivery via Citrix and App-V.  

Alfie Hughes has been promoted to customer liaison executive from an internal support role, and will provide a proactive account services programme aimed at specific customers within the business.  She will be in regular contact with clients to handle queries, determine solutions and drive forward the relationship between them and CAM Systems.

Mike Allen, managing director of CAM Systems, says, “All the new appointments enable CAM to be even more proactive, delivering a positive, customer-centric experience that is underlined by very high standards of quality throughout the product development, implementation and after-sales cycle. As our industry-leading software solutions continue to provide our customers with a competitive advantage in the marketplace, we are constantly enhancing our in-house skills and technical expertise to ensure we provide best in class performance.”