Bridgestone European winter ad campaign

Bridgestone Europe's newest ad campaign emphasises its continued sponsorship of Audi FIS Alpine Ski World Cup events in Europe, as well as Bridgestone's winter tyre range.

Targeted at the motorists on the European mainland, the integrated multimedia campaign will receive heavy TV, print and online exposure in France, Germany, Italy, Poland and Sweden. The TV commercial dramatises “Winter Under Control” in an original manner that features a skier’s-eye view of the road. 

“We aimed to demonstrate the benefit of Bridgestone winter tires in a dramatic way, linked to our FIS Alpine Ski World Cup sponsoring and delivering on the Bridgestone corporate signature ‘Your Journey, Our Passion,'” said Pierre Brennecke, a spokesman for Bridgestone Europe.