Bridgestone aiming to be the “best and most profitable” in Europe
It’s only a few months since German financial daily the Handelsblatt referred to Hankook as “an aggressive challenger” to Continental. On 9 October the newspaper reported on a challenge facing the German tyre maker from other quarters. In an interview, a senior Bridgestone manager let it be known that the global market leader also wants to play a leading role in Europe in future.
“We consider the European automotive market to be one of the mostly highly competitive in the world,” the Handelsblatt quoted Bridgestone CEO Masaaki Tsuya as saying. “However we want to become the best and most profitable car tyre manufacturer in Europe.” The financial daily added that the Japanese tyre maker no is longer content for a second-tier position within Europe: “In competing against Conti we can draw upon advantages from our global network and our high expenditure on research and development,” Tsyua told the Handelsblatt, adding that he is confident Bridgestone will achieve the goal of European market leadership.
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