Best Choice shows private brands at CITExpo

Beijing-based Best Choice International Trade Co. was present at CITExpo with its Mazzini and Sunew private brands. Sales manager Stephen Wu commented that visitors from the Middle East and Asia had shown “a lot of interest” during the show. These are currently the most active regions for Best Choice, Wu added; Europe is “quieter at the moment.”

Best Choice has been in the tyre business since 1995 and now supplies over 100 countries, with annual turnover exceeding US$100 million. European and American customers predominantly order its PCR products, while Wu said the main markets for its TBR tyres are the Middle East and Africa.

 The Mazzini private brand Best Choice showed at CITExpo is relatively new. The company first introduced the name with a passenger car radial range at the end of 2010, and in August this year a Mazzini truck tyre radial line-up was added. The initial range contains 23 sizes and customers in the CIS and Middle East were the first to receive shipments. Stephen Wu says orders have been placed in Europe. The Mazzini TBR range will officially debut in the UK this October.

According to Wu, the CITExpo show offers a further benefit above offering the chance to meet with existing customers and get to know new customers. “The exhibition’s location in Shanghai means that we can easily arrange meetings with tyre manufacturers while we’re here,” he commented.