Addo India preparing for European label

Eastman Industries Limited was present at CITExpo with its ‘Addo India’ tyre and battery brand. The company, which is headquartered in Ludhiana, in India’s Punjab state, produces and supplies a wide range of passenger car, truck, industrial OTR and agricultural tyres.

Marketing assistant manager Vikramjeet Singh explained to Tyres & Accessories that the cross-ply products sold under the Addo India name are produced in Eastman Industries’ own factory in India, while the radial ranges are manufactured in China under an off-take agreement. “We are working on the European label for our Chinese-made PCR and TBR tyres at the moment,” he shared. “The new products we have here at the Shanghai show are our latest solid in skid steer tyres, which are produced in India.” Singh added that the Addo India cross-ply tyres are “as good as Ceat.”

When Mr. Singh spoke with Tyres & Accessories during CITExpo, he shared that “we’ve had a good show so far, but will see if it converts to business.” He also voiced his support for the Shanghai show: “An advantage of CITExpo compared to some other trade shows is that all the customers here are tyre buyers, not machinery or consumables buyers.”

According to Singh, the main markets for the Addo India brand are Africa and the Middle East. “But we are now gaining good penetration into Europe,” he added. “We’re finding a good market for our winter tyres in Iceland and Finland, for example.”