Tyre fitment data provider DriveRight grows with labelling introduction

DriveRight, an independent provider of wheel and tyre fitment data, has reported growth within the European Union over the past two years, citing the introduction of tyre labelling legislation as a contributing factor. The company established a database of vehicle fitments in 1995 and offered online data to manufacturers and retailers throughout Europe. The number of tyre fitments in DriveRight's database expanded from 31,000 chassis fitments in March 2010 to reach more than 40,000 currently. The need for dedicated support for DriveRight's diverse product range led to the company appointing French and Dutch agents as distributors, while the German market is served by the Berlin-based DriveRight GmbH.

Director, Richard Bailey said the growth experienced in the EU has exceeded expectations: “On the back of steady demand for vehicle fitment information, DriveRight has also seen an increase in enquiry for tyre labelling information.  This prompted us to launch EC1222.com, which is dedicated to providing tyre label data as required by the new EU regulations, which come into effect in the next 2 months.  With four entities across Europe servicing the wheel and tyre industry, we were able to immediately offer support for this new incentive.

“EC1222.com is essentially another product we have added to our portfolio.  We now have live manufacturer data and we have an API to deploy it.  The last factor was to provide support for European customers.  Our agents across Europe have had extensive involvement in the automotive, wheel and tyre industries, so as we roll out more products we are confident of being able to offer a good depth of support.

“We are maintaining our independence in the marketplace, as a provider of data, not aligned to any particular brand, and EC1222.com adopts the same philosophy.  It fills a need for tyre manufacture data, and now we have this and the mechanism to deliver it, we can back it up with sales support.”