Plate auction raises £4 million
We may be in the middle of a financial downturn, but it would appear that some people aren't that concerned, as the DVLA's latest Personalised Registrations auction raised more than £4 million for the Treasury over three days.
Incredibly, to further underpin the successful sale, more than 6,860 people registered to bid – the most for a sale of 1,500 registrations in five years.
The top two selling registrations – 100 O and 50 OOO – sold for £71,360 and £36,368 respectively, were bought by the same mystery buyer during the final day of the event staged at Mercedes-Benz World in Weybridge, Surrey.
BU11 OCK- which is heading onto a cattle lorry after being bought by a livestock merchant from Essex – was the third highest seller achieving a total of £29,888 while AK11 TAR and 91 S, selling for £26,259 and £22,163 respectively, completed the top five rankings.
Damian Lawson, DVLA Personalised Registrations’ Marketing Manager, said: “While we always strive to offer an attractive array of registrations, it’s only when they come under the hammer that we really know how they’ve been received, and we’re absolutely delighted with the response we’ve had.”
The next sale will take place at Ardencote Manor Hotel in Claverdon, Warwickshire, – the venue which witnessed DVLA Personalised Registrations’ record-breaking sale of 1 D which fetched £357,000 in March 2009 – will commence on Wednesday, November 14.
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