Is the tyre industry prepared for EC1222/2009?
With little over a month until the EU tyre labelling legislation becomes mandatory, independent DriveRight report an influx of enquiries from all over Europe for labelling information via their EC1222.com website. When the EC1222/2009 legislation was announced, DriveRight foresaw a need for an independent supplier of label information. The company, with its 12 years of experience in the tyre industry, obtained the data of 91 major manufacturers and launched EC1222.com as an independent entity.
DriveRight director Richard Bailey says “Since we promoted the launch of the live database at the end of July, we have seen an exponential increase in enquiry. We expected to see manufacturers seeking information as awareness increased, yet the recent surge in enquiry does indicate a large section of the industry is leaving implementation of a solution to the 11th hour.
“The queries we are getting is along the lines of ‘what can we get, how can we get it and how soon?’ We are finding this has been driven by increased publicity of the mandatory date for legislation and from companies about to launch their winter tyre programmes who have decided to integrate labelling at the same time.
“Judging by our website analytics people are still trying to find sources of label information as the realisation that they must act now sets in. We have customers approaching us from not only the UK but France, Italy, Spain, Turkey and Germany.
“Since we have tyre manufacturer data, we are in a position to service the late starters. We can supply the data instantly via an API, so integration into a website is easily implemented.
“Time is running out, but we believe we have the right product to offer those who have not yet decided upon a solution to comply with the demands of EC1222/2009.”
Related news:
- Tyre fitment data provider DriveRight grows with labelling introduction
- Labelling frostbite: could tyre label guide UK away from winter tyres?
- HiQ launches Tyre Labelling World guide on website
- 70% of motorists still unaware of tyre labelling
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