Full service – VDB shows off customer portal

A particular focus for Van den Ban at this year’s Reifen show was to convey to visitors the company’s full range of services. To this end, representatives from the Netherlands-based wholesaler’s various national sales teams were on hand to meet with new and existing clients, and VDB showed off examples of its private labels, exclusive brands. Of course, the complete range of premium brands distributed by VDB was also there.

Visitors also had the opportunity to learn about Van den Ban’s new customer portal. “In the spring of 2012 we modernised our webshop,” commented VDB marketing assistant Marloes Eikelenboom. “Which means that it has been further improved in many aspects. For example; in our new webshop you can now monitor your orders with track&trace and personalise the layout of the webshop. Besides there is more information available about the articles and the search functionalities are further extended. VDB also designed a customer portal in order to be able to provide information at all times, 24 hours a day, seven days a week.”

However, “full service” goes even further because the company also intends to help selling tyres at the local level. This means that VDB provides all possible IT and marketing solutions to support its customers on the local market. Marloes shared that the wholesaler worked out and perfected the portal and system with some “pilot” customers before it was more widely released.

As for Van den Ban’s experiences at Reifen 2012: “We had a good fair,” said Marloes. “Our goal was to retain contact with clients, that was our top priority.”