Firenza’s Nu Ice range represents entrance to winter market

Stamford Tyres brand, Firenza has an established presence in UK and European markets, with patterns across the PCR, UHP, light commercial and truck sectors. The brand expanded its purview in 2012 to include a recent range expansion into specialist cold weather products. Its growing portfolio now includes the winter tyre range, Nu Ice.

This latest Firenza product made its European debut at Reifen 2012 with two new winter patterns in studdable and non-studdable options displayed on its stand. Firenza Nu Ice tyres are currently available for European customers and the UK’s forthcoming winter buying season.

The stud-less Nu Ice NTS-01 pattern initially offers 16 sizes from 175/65R14 to 225/40R18, whilst the studdable XT-01 version is available in twelve sizes between 175/65R14 and 235/60R18. All tyres in the range fully comply with all current European regulations.

“The all new Firenza Nu Ice winter range represents the next step in the Company’s progressive momentum as a provider of high quality, affordable tyres in all market sectors. Initial orders for a tyre only launched in May this year, have been very encouraging,” says Rob Henderson, Firenza UK and European business manager.