Cooper expands US sport sponsorship involvement
The college football season is getting underway in the US and Cooper Tire & Rubber has announced a number of sponsorship agreements. The tyre maker will soon commence is sixth year as exclusive tyre sponsor of the ABC College Football Halftime Show and it has inked new agreements with select colleges in the Big Ten, SEC and ACC conferences; these deals are expected to connect the Cooper brand with fans on a local market basis.
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