Staffordshire safety group lends support to TyreSafe
The start of this year’s Tyre Safety Month is only weeks away, and the campaign has received a boost with the news that Staffordshire Safer Roads Partnership is to become an official TyreSafe supporter. By supporting the non-profit organisation and its campaigns, Staffordshire residents and drivers passing through the county will receive a host of road safety information in the form of advice and information about the importance of correct tyre care and maintenance.
“TyreSafe is delighted to receive the support of Staffordshire Safer Roads Partnership, particularly as they play such an important role in promoting safer motoring in the region,” said TyreSafe chairman Stuart Jackson. “And the timing couldn’t be better, with October’s tyre safety month fast approaching. The support of such an influential and respected road safety partner is crucial in helping to educate drivers about the need to look after their tyres properly.”
Staffordshire Safer Roads Partnership was established in 2001 with the aim of reducing road casualties and improving road safety. The partnership now includes the county’s police force, fire and rescue service and councils among others. By consulting with local communities and using data to identify and target specific problems, the organisation seeks to make its roads safer through a number of education, training and enforcement initiatives.
Councillor Mike Maryon, Staffordshire County Council’s Cabinet member for Highways and Transport, said: “We are very proud both of our road safety work and road safety record here in Staffordshire, but every accident is one too many. Simple steps like checking tyre pressure to make sure your vehicle is roadworthy help make every journey as safe as possible.”
During this year’s tyre safety month, the partnership will run a number of awareness activities designed to encourage drivers to check the condition, pressure and tread depth of their tyres. Utilising many of TyreSafe’s campaign materials, the partnership will also be calling on local drivers to ‘take the 20p pledge’ – a soon to be launched TyreSafe initiative encouraging drivers to commit, via Facebook, to check their tyres’ depth using a 20p coin.
“As we approach the wettest months of the year, it’s more important than ever that drivers make sure their tyres are safe and legal,” Jackson observed. “By taking the pledge or even visiting your local tyre dealer for a free tyre safety check you can be safe in the knowledge that your tyres are in the best possible condition to transport you and your loved ones throughout the winter safely.”
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