SD International launches winter brands

SD International used the platform of Reifen 2012 to launch its new winter patterns in both its Pace and Zeta brands, along with the European introduction of the company's PCR range in the Briland brand. The company also communicated with customers about tyre labelling.

Peter Nicholls, SD International’s Sales & Marketing director says: “This show was extremely important for the company as it formed the first step towards significantly raising our corporate trading profile on a global basis. Not only were we introducing several new products but as part of an ongoing development project in both our tyre brands and personnel, we were able to introduce our customers to several new SD International team members including Regional Sales managers – Ms Adriana Campos (Western Europe) and Ivan Hudcovsky (Eastern Europe).

“There is no doubt that the show was a success for us as apart from meeting existing customers   we of have now made contact with a number of new companies. With a multi-lingual sales and service team, we have enjoyed a consistent level of initial constructive meetings with people from right around the world.”