Premier League fleet provider applauds Michelin mileage

Merseyside’s Ellisons Travel specialises on providing chauffeured travel to some of the top names in professional sport, supplying Liverpool, Arsenal and Chelsea as well as the England Rugby Union team. Following a recent test, the company says that it will switch its luxury car fleet to Michelin tyres, having experienced improved performance and up to 30 per cent extra mileage. Ellisons’ fleet of 42 Mercedes S and E class cars will be put onto the policy first, with the company’s policy on a further three Mercedes Sprinters and 23 luxury coaches under review.

Mike Magowan, finance director for Ellisons Travel, said: “Michelin is obviously by far the best product on the market for the type of work we carry out and the mileage we require. On our Mercedes S and E Class cars, we’re getting up to 40,000 miles, and our Mercedes Vianos are achieving around 50,000 miles.

“I think the key to the success of Michelin tyres is that the tread depth wears very evenly and the side walls are particularly durable, which is why we are achieving maximum mileage and reliability. Some of our cars can travel 11,000 miles each month, so the extra mileage that Michelin tyres provide is a big bonus for us.”

Ellisons Travel specialises in luxury corporate hospitality and uses a digital tracking system as well as manual driver checks to accurately monitor how many miles each tyre lasts.

Dave Crinson, head of Fleet Sales for Michelin, said: “Our customers expect high quality and safe products which can deliver notable mileage, which is why Michelin places these three aspects at the top of its agenda. We pride ourselves on the longevity and durability of our tyres, and we are proud that fleets such as Ellisons Travel are seeing the full benefits of our tried and tested technology.”

A family business established in the 1920s, Ellisons Travel covers the whole of the UK and uses Tyrecare, based in St Helens, as its service provider.