Label won’t change market share – analyst report
Analysts at DB Equity Research opine that the European tyre label will not lead to any material change of market share amongst tyre makers in the coming years. In its 27 August morning news, the Deutsche Bank team explained the workings of the label and added that they consider its introduction a move “in the right direction.” However, the analysts believe the regulation should favour premium tyre companies with a multi-brand strategy, and they noted that "some companies will be tempted to cheat to improve their results.” DB Equity Research also expects that from a range of, say, 500 tyres, every tyre company will succeed in having “at least a few AA rated tyres they will advertise.”
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