Kumho to sponsor US motor show

Kumho Tire USA has signed on as this year’s premier tyre sponsor for the California-based Inland Empire Auto Show, which takes place on 24 to 26 August. Explaining its decision to serve as show sponsor, the tyre maker’s US operation says that “with a recent upswing in the economy, Kumho Tire management stated it felt the need to begin placing the company in a greater light in front of its core consumers, the auto enthusiasts.”

This is the first year a tyre manufacturer has sponsored the show. “The Inland Empire Auto Show has been as successful driver of people wanting to check out the latest vehicles from many of the popular auto manufacturers around,” said Rick Brennan, vice president of marketing for Kumho Tire USA. “Our Kumho tyres come standard on many of the vehicles that will be on display and available for test drives at the show, so it’s only natural for us to have a presence and be able to educate and interact with consumers.”

“The Inland Empire Auto Show continues to grow year over year and with the inclusion of Kumho Tire, our more than 30,000 anticipated attendees will experience the auto industry on an even bigger scale,” added Michael Caudill, co-owner of the Inland Empire Auto Show.