Kirkby Tyres introduces Cam’s Wholesale CRM system

Merseyside’s Kirkby Tyres & Wheel has introduced Cam Systems’ Wholesale Customer Relationship Management (CRM) system. The software provider says Wholesale CRM will help the independent tyre and wheel wholesaler and distributor improve its customer communications and interactivity.

Dave Dorrity, managing director of Kirkby Tyres, says:  “On top of our online ordering processes introduced by Cam, the Wholesale CRM system promotes Kirkby Tyres as a professional, flexible and knowledgeable organisation with a mine of customer data readily accessible across our European business, making us extremely efficient and accountable.”

Mike Allen, managing director of Cam Systems, adds:  “The integration of Wholesale CRM will provide Kirkby Tyres with a rich feed of customer insight, customer buying behaviour and trends ensuring it benefits from superior business intelligence leading to competitive advantage.”

By organising and aligning different departments’ data requirements across all its European sites automatically, Cam says Wholesale CRM will enable Kirkby Tyres to enhance its customer service, acquire new customers through efficient contact management, ensure effective sales procedures and fulfilment, and deliver greater visibility and transparency across the company.