Infinity launches UK Dealer Reward Programme

Infinity Tyres has announced the launch of a new retail programme to reward top sellers of the brand on the UK market. The scheme has been introduced in conjunction with the brand’s authorised UK distributor Bond International. The company explains that the new reward programme is based on a simple structure: the more tyres purchased, the more points gathered. Infinity says its reward packages are “simply outstanding”.

Dealers can choose to exchange points for promotional branding such as overalls, tyre shoes, banners or flags. Or they may choose to treat themselves instead, in which case points can be traded in for new electronic goods, such as iPads or plasma televisions.

Alternatively there are weekends in Barcelona on offer, or with enough points, dealers can attain a golf clinic with Spanish up-and-coming golf star Virginia Espejo.

The tyre brand, manufactured by Shandong Linglong and owned by the UAE’s Al Dobowi Group has been projecting a luxurious corporate image recently through its Infinity Lifestyle brochure and its Infinity World newsletters.

Jorge Crespo, general manager of Infinity Europe, said that: “Any way you look at it, this new promotion is a great way to reward our both our loyal dealers as well as new entrants to the Infinity family!”