First Line launches Borg & Beck in Russia

First Line is exhibiting Borg & Beck in Moscow at Automechanika, Russia on 27-30 August this year. Dan Joyner, managing director of First Line said: “Last years show was a useful ‘toe-in-the-water’ exercise for us to test the reaction to our products in the market and we were very pleased with the warm reception we received.

“As a result we are returning again this year with a 16sqm stand and the confidence that the addition of a comprehensive braking programme under the highly respected and well known Borg & Beck brand name, will allow us to build on the foundations we laid at the show last year.

“The depth of the range of matching original equipment quality products that are available under the First Line and Borg & Beck brands means that we have always got at least one product group that visitors will have an interest in. It also means that we can provide a single supplier solution for wholesalers looking to source a wider range of quality parts.”

“Over the last 30 years, we have built our business by offering wholesalers a combination of OE quality components, excellent levels of product availability, speed in which new products are brought to market and good customer service. We therefore believe that by replicating this approach in overseas markets, but with the added benefit of brands that are now widely recognised, we have a very attractive business proposition to offer to potential customers.”