‘Finger clicking good’
In a nod to a certain purveyor of fried chicken, Maxxis International has referred to its new tyre labelling software as ‘finger clicking good.’ Two pieces of specially created software, which the company previewed at the Reifen 2012 show, have been deployed to communicate the performance of Maxxis tyres in each of the three label criteria to retailers and distributors in a consumer friendly manner.
Firstly, the brand has created its ‘label finder system’, which uses an application programming interface (API) to allow customers to plug Maxxis tyre labelling data into their websites, which can then be printed off as labels as required. Maxxis describes the technology involved here as “a major breakthrough in the implementation of the law” and it expects the software to offer an effective, simple way of understanding the performance of every Maxxis product. In addition, a Maxxis labelling widget has also been devised that allows customers to enquire about labelling details from the company’s database. The widget is then easily embedded using an i-frame into any website when required.
Maxxis’ managing director Derek McMartin says the technology underlined the significance and priority the brand placed on the legislation. He is also upbeat about Maxxis’ own tyre labelling ratings, with early results in the wet grip performance category revealing many B scores; this he believes, is the most critical component of the label for Maxxis to score positively in. “EU tyre labelling law is of huge importance to the industry, not just from a manufacturer point of view, but also a retailer one,” he commented. “It allows them to clearly communicate the virtues of each tyre to motorists for the first time, which is why we were so keen to create some technology to seamlessly facilitate the process.
“As a company, we are pleased with our results to date and delighted to be able to communicate them clearly and concisely in good time for the law’s implementation on November 1,” McMartin added.
Related news:
Comments