Yokohama Tire launches trucking iPad application

Yokohama Tire Corporation (YTC) has launched an iPad app for the trucking tyre industry: The Yokohama Commercial Tire Navigator, which is available for free on iTunes. The commercial version of the app is based on YTC’s 2011 Yokohama Tire Explorer, featuring product information in an interactive format, 360-degree tyre photography, Yokohama’s proprietary Fuel Savings Calculator and a dealer locator. The product line-up consists of a variety of Yokohama’s commercial tires, including the Zenvironment line and the company’s seven EPA SmartWay-verified tyres.

“The Yokohama Commercial Tire Navigator is both an educational resource and tool for fleet owners and truck operators,” said Alan Holtschneider, YTC manager of advertising, promotions and events. “With it, they can get an in-depth look at Yokohama tyres and learn which one is best for various applications and road conditions. They can additionally learn about SmartSolution – Yokohama’s innovative communication platform that’s divided into four value propositions: longevity, efficiency, availability and dependability.”

Holtschneider said that the app also allows the user to compare Yokohama’s fuel-efficient tyres against competitor tires and find out about potential savings in gas via the Fuel Savings Calculator. The Calculator conveniently returns results in terms of annual gallons of fuel saved, annual cost saved and carbon footprint reduced.

“We are excited about providing the Yokohama Commercial Tire Navigator at no charge, and look forward to helping fleets and truckers manage their business more profitably.” 

The app is available at: http://itunes.apple.com/app/yokohama-commercial-tire-navigator/id542098953?mt=8