Tyremen use car park to communicate labelling message

While some in the tyre industry are rethinking the way they categorise and sell tyres following the introduction of labelling into the market, others have decided the clearest communication comes when the rubber hits the road. Perhaps that’s why Tyremen’s Hull depot has repainted the lines on its customer car park with a distinct labelling theme. Before they were simply a collection of parking bays, now Tyremen have transformed them into an illustration of how labelling works, with bays labelled from A – G and marked “wet grip.”

“Here at Tyremen we fully welcome tyre labelling as a great opportunity to talk to customers about tyre performance. We are a retailer of quality tyres and look forward to explaining to drivers why they should invest in premium tyres for enhanced safety. In terms of retailing we believe the differences in wet braking performance are the most effective talking points…”, Tyremen Ltd director Phillip Carlin told Tyres & Accessories.

Currently tyre labelling information only has to be shown to consumers on a voluntary basis. However, from November tyre distributors will be required to pass on the relevant labelling information during the sales process.