Michelin displays new Energy Saver +, truck tyres
Michelin’s stand (3:219) at Reifen 2012 featured current tyres from all product lines, including two world premiere truck tyres and the latest passenger car Energy Saver+. In common with other manufacturers with large hall three stands such as Nokian and GT Radial, Michelin chose to present information about the tyres on touch screens, seeking to engage visitors with interactive technology.
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